GIFs use a lossless compression algorithm, so no information is lost by compressing the pixel data. The difference can sometimes become huge, a 10-second video clip in MP4 format might be 2MB, but the same video in GIF format can take up more than 20MB.įirst of all, an animated GIF stores each of its frames as individual GIF images that combined create the illusion of motion, so you actually have more images moving, just like in the early ages of cartoons. Now that we established why, 30 years later, we still use GIFs in our content marketing strategy, let’s look at the technical side.ĭo you ever wonder why sometimes, if you transform an MP4 to an animated GIF, the GIF will end up having a much bigger file size than its MP4 video source? Remember this dancing banana? Still funny! Since then, many superior formats have been invented, but somehow we still love GIFs most because they link us to the first years of using the internet. The internet loves GIFs, and that’s a fact.ĭespite being with us for over 31 years, animated GIFs are still one of the most popular image formats out there. In this article, we will take a close look at some of the options you have if you want to create great GIF animation and optimize its file size. Tired of GIFs taking too long to load? Wondering how to reduce the size of GIF animations or resize them without losing quality? If you want to make sure your page loads fast for all your users across all the networks and want to show your animated GIFs, this post is for you.

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