It alerts us to users possibly trying to send to email addresses that they may not have permission to send to, and which may then cause complaints. Launched in April 2009, the Data Watchdog has completed an astronomical number of checks, helping to safeguard against users sending to email addresses that might cause damage to our and your reputation. Using a complex set of algorithms and checks, the Data Watchdog predicts, detects and prevents email abuse. No email address makes it into the system without being checked by the Data Watchdog first. The Data Watchdog is a powerful and intelligent analysis tool unique to our application, protecting our sender reputation and your delivery rates. This is why you'll encounter the Data Watchdog whenever you import contacts. After all, we don't want anyone to be guilty of email abuse it damages reputation and deliverability. This is why we've created the Data Watchdog, a unique checkpoint that is on the lookout for any such questionable or risky data. When importing contacts in a file, it may be the case that the data isn't as clean, reliable or as safe to send to as you have reason to believe.

Watchdog meaning